JAG and Silver Jeans Co

Founded in 1960s, JAG® disrupted the denim industry by creating jeans for women who didn’t think they could/would, ever wear them. JAG® revolutionized the market by introducing a comfortable, drapey pant made from denim that forever changed the way women thought about jeans. Finally, they didn’t have to sacrifice comfort for style! That founding philosophy has guided JAG® ever since and will always remain a pillar of our brand identity.  

In the ‘90s, JAG® joined the Western Glove Works family, who continued its legacy by creating a collection of comfortable jeans for women to look and feel good. This filled a major niche in the marketplace, giving women choices of style, comfort and fit. In spring of 2011, the signature pull-on jean was born, an innovation in the industry complete with a stomach-smoothing waistband and four-way stretch fabric for a flattering fit. With a cult following behind us, JAG® continued innovating and launched the revolutionary Best Kept Secret technology in fall of 2018. With an unbelievably smoothing, holds-you-in design that also perfectly flatters and lifts your bum, it’s no secret why it quickly became fan favorite. Finally, there a denim brand designed specifically to meet the needs of women everywhere.

Established in 1991, Silver Jeans Co.’s rich history and family heritage are what make us truly one of a kind. The company is an extension of Western Glove Works, founded by the first generation Silver family in 1921 and holds the spot as the oldest privately held denim producer in North America. Translation: the Silvers have been designing denim for nearly a century, so you could say we know a thing or two about jeans. 

Fit is at the core of everything we do, and it has been from the get-go. Our collection includes a variety of fits for literally every-body. Straight, curvy, tall, short, slim, or somewhere in between, our men’s, women’s and plus size lines integrate every iteration of a jean imaginable.  

Quality and craft is in our genes (pun intended). With an emphasis on skill and unrivaled attention to detail, our denim is built to last—premium, high-quality fabrics, reinforced stitching techniques, rivets and buttons with incredible strength. Our jeans are crafted with integrity, authenticity and sustainability. While other pairs you own might end up in a landfill, ours will live for years to come, and like some of the best things, get even better with age.