JV Sales

Slim-Sation

Demographics

Women, Age 35+ years old, but age is really a state of mind

Fashion Attitude

  • Insists on looking modern in fashionable bottom silhouettes
  • Thrives on stretch fabrications that make her look slimmer without losing their shape
  • Appreciates fashion newness with a price/value equation that fits her budget

Lifestyle:

  • On the go, social, frequently involved with her community 
  • Career minded woman  with challenges of balancing family, work and the home
  • Always fashion conscious and is aware of the latest trends

Essence of the brand:

  • Bottoms styled with a sense of need and a point of view
  • Focus on comfort and a great forgiving fit but still very modern looking 
  • Body conscious silhouettes that have a modern missy fit
  • Easy care fabrication  that keeps its shape after many washes
  • Silhouettes with no zippers or buttons and a tummy panel
  • Silhouettes that that flattens and flatters, slims the abs and contours the hips and shapes the behind
  • Varity of Silhouettes that meet her fashion taste
  • Price/value equation