buyer show information

Admissions Policy

Attendance at Fashion Market Northern California® is restricted to owners and buyers in the retail trade engaged in the sale of women’s and children’s apparel or accessory items.

Two forms of business identification are required:

  • Copy of Business License
  • Copy of Business Tax ID

The Show Management, in some cases, may ask for additional identification. Please be prepared to provide this information.

Registration Hours:

Sunday 8:30 am – 5:30 pm
Monday 8:30 am – 5:30 pm
Tuesday 8:30 am – 3:30 pm


San Mateo Health Department regulations do not allow animals in the building, with the exception of service animals.


Children under the age of 12 will not be allowed in the show area. Infants in front packs or in strollers are the only exception.

I.D. Badges

I.D. Badges must be worn at all times when in the San Mateo Event Center.

Market Security

All facility entrances will be staffed by personnel instructed to require current badge identification. Please register upon arrival so your entrance will not be delayed.

Smoking Policy

The San Mateo Event Center is a smoke-free facility: Please do not smoke anywhere in the building including bathrooms and doors to the outside. Please move at LEAST 20 feet from any doorway to the building. We appreciate your consideration in that matter.

Sample Release

No samples will be allowed to leave the exhibit area during or after show hours. Please do not ask our exhibitors to sell samples; they may be fined or lose the right to participate in the future Fashion Market Northern California® markets.

Food Service

San Mateo Event Center Restaurant 11:00 am – 3:00 pm, is recommended during show hours.


Convenient parking for Buyers is available in the parking lot of the San Mateo Event Center. Parking fees are $15 per day, cash only accepted.

Shuttle Service

For guests staying at the Marriott, our host hotel, a complimentary shuttle service is provided, mornings and afternoons.

Coat Check Area

For your convenience, a coat check is available during market in the lobby area from 8:30 am – 6:00 pm Sunday and Monday, 8:30 am – 4:00 pm on Tuesday.

Note: All packages leaving the booth area without release forms must be searched for security reasons. To avoid this, check your packages and luggage at the coat check area.

Hotel Reservations

San Mateo Visitors 650.348.7600
San Mateo Marriott* 800.228.9290 or 650.653.6000
*Use Reservation Code
Click Here To Make A Reservation

Room charge, includes complimentary parking.

Show Hours

Sunday: 9:00 am – 6:00 pm
Monday: 9:00 am – 7:00 pm
Tuesday: 9:00 am – 4:00 pm

General Information

For general market information please call: 415.328.1221 or email FMNC at