Ballroom A103

Spring 2027 is about color, confidence, femininity and the joy of dressing beautifully.

The new SAMUEL DONG Spring 2027 Collection brings together vibrant prints, romantic florals, dimensional fabrics and distinctive silhouettes designed to stand out on the selling floor.

From effortless printed dresses and sophisticated coat-dresses to our signature bubble silhouettes, the collection celebrates the details that have defined SAMUEL DONG: unexpected shapes, beautiful color, dramatic collars and clothing with personality.

Designed for the Boutique Customer

At SAMUEL DONG, specialty boutiques have always been at the heart of our business.

We understand that boutique customers are looking for something different—something they don’t see everywhere else. Spring 2027 was created with that customer in mind.

This season moves easily from California sunshine to Mediterranean holidays, Paris streets to New York city life. Fresh florals meet artistic prints; relaxed daytime pieces sit alongside dramatic statement dresses and coat-dresses.

And as we approach 20 years of our signature bubble coat-dress, Spring 2027 continues to reinterpret the bubble silhouette that has become such an important part of the SAMUEL DONG identity.

California, We’re Coming!

We warmly invite our existing customers and new boutique buyers to visit us at the Northern California Fashion Market and experience Spring 2027 in person.
Ballroom A103

Come see the fabrics. Feel the textures. Discover the colors. And find the SAMUEL DONG pieces that will make your customers stop, look—and want to try them on.

We look forward to seeing you in California!

SAMUEL DONG
Spring 2027 — Be Different. Be Remembered.