M. Rena In fashion, context is everything: Resortwear demands flowing shapes and carefree colors while nights on the town can showcase tailored jackets. And for the middle-aged consumer, comfort is just as important as style. It was all on display Jan. 29–31 at the Fashion Market Northern California show,...
The first Fashion Market Northern California of 2022 was held at the Embassy Suites in South San Francisco and brought the latest in women’s contemporary apparel and accessories for Spring and Summer. The first of five planned events for the year, the show, held Jan. 30–Feb. 1, brought optimism...
In a typical year, FMNC produces five shows annually at the San Mateo County Event Center. Rules against in-person events caused three of FMNC’s 2020 shows to be canceled. The October show was its final show of the year, and it was produced in an open-air...
Nina Perez of the Nina Perez Showroom At the final Fashion Market Northern California trade show for 2019, retailers looked for Immediates, Spring 2020 fashions and, for Claire Samaras of the Angelique Boutique in Sonoma, Calif., styles with an edge for a certain demographic.“We’re not youth oriented, but my store’s...
Jamie Prince Booth Held Aug. 18–20 at the San Mateo County Event Center in San Mateo, Calif., Fashion Market Northern California saw buyers placing orders for Immediates, Holiday and into Spring 2020. “A big draw is Spring,” FMNC Executive Director Mary Taft said. “You have to write your business—especially for European...
Fashion Market Northern California had an upbeat vibe this year at the San Mateo County Event Center. Clockwise from top left: Bali Queen, Carol Munson and Jennie Munson of 5th Street Clothing, Carrie Martin and Wendy Sabins, Janelle Moore Sales Fashion Market Northern California Nurtures a...
Fashion Market Northern California Sees Big Business for Immediates By Andrew Asch Retail Editor Exhibitors at Fashion Market Northern California at the San Mateo County Event Center in San Mateo, Calif., said retailers were buying closer to season as Immediates made up a good part of orders...
Scene at Ivko booth FMNC'S HOLIDAY HUSTLE Fashion Market Northern California Sold Out as Business Picks Up By Andrew Asch | Thursday, October 25, 2018 Lulu-B brand booth at day 2 of FMNC | Photo by Andrew Asch SAN MATEO, Calif.—A good economy made for good business at the Oct....
Maruca Design FASHION MARKET NORCAL European Brands Are the Main Focus at FMNC By Andrew Asch | Thursday, August 23, 2018 Namsar Even though the Fashion Market Northern California show was right after the big shows in Las Vegas, the three-day event in San Mateo, Calif., was a time to...
Bali Queen booth NORCAL NUMBERS UP Fashion Market Northern California Surpasses Expectations By Deborah Belgum | Thursday, June 28, 2018 Donuts lure in buyers Even though the June version of Fashion Market Northern California is normally quieter than its other shows, exhibitors were pleasantly surprised by the turnout and the...